July 2009
17 posts
We've moved!
Yes, that’s right, already.
We’re now over here.
Rejuvenation by re-branding - an effective...
At a time when brand differentiation is a more important and effective marketing strategy than ever before, we’re seeing many brands revert back to tried and tested techniques that play on nostalgic sentiment and develop new personas in order to reassert their dominance in an extremely crowded marketplace. But does brand rejuvenation always have a positive impact and add value? And is it a risk...
imagine what da Vinci would have done with an...
The Renaissance Man understood the relationship between art and science perfectly. Music is mathematically constructed, but to pull at the heart strings it has to be infused with emotion. Da Vinci developed an unhealthy habit of digging up corpses – but the anatomic knowledge he gathered whilst elbow deep in bones was fundamental to his ability to draw the human form. Art and Science are...
Twusted sources
I was thinking about Twitter at the weekend. That’ll annoy the readers of the Guardian. Take a look…any article on the Guardian website that has any mention of Twitter seem to attract a stream of vitriolic comments like you’ve never seen. Lots of them are of the “Twitters for egotistical idiots who think that everyone’s interested in what they’re doing every...
nurdle soup...
I read some Yenning related rant about what is happening out there in the ocean that reminded me of what’s become of the Internet.
Way out in the Pacific Ocean, in an area once known as the doldrums, an enormous, accidental monument to modern society has formed. Invisible to satellites, poorly understood by scientists and perhaps twice the size of France, the Great Pacific Garbage Patch is not a...
Free - messing with the online model
Free is a very ambiguous and imprecise term these days. Many of our everyday consumables that we often view as free (tap water, BBC etc) aren’t really free of a cost, yet their almost comforting pervasiveness means that we barely consider a financial cost for their consumption. It’s a commonly held assumption that as a good becomes increasingly common and available, its price will reduce to almost...
Access, Access, Access: An Estate Agent’s Guide to...
As I am in the process of buying a new house the Estate Agent’s mantra of location, location, location is ringing in my ears. Well actually it is interesting how having spoken this truism they then seem to spend their time showing houses that break the rules of location being the prime determinate. It struck me that a similar game might be occurring with cloud and new computing models. Bear...
Traditional vs. social media
This week the New York Times published a story about the relationship between traditional media and blogs in the news cycle, based on a paper just published by Cornell University called “Meme-tracking and the Dynamics of the News Cycle.” According to the research (or the New York Times story at least) when it comes to reporting news, traditional media lead and blogs follow, but personally I...
The growth of twitter (with analysts)
Everyone knows that Twitter is huge. Not a day goes by without another story showing how it saved someone’s life, broke a news story first or has fundamentally changed the way we think – its growth and entry into everyday life could justifiably allow its usage to be called (in technobabble bingo) a ‘paradigm shift’.
The questions I have been debating focus on growth. Specifically:
Does...
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WatchSo. long day, but very good…
It was a lively discussion at Edelman this morning. Gail Becker (Global Head of Edelman’s Digital Entertainment, Rights & Technology practice), Paul Jackson (Principal Analyst, Forrester), Euan Semple (Independent Social Computing Consultant) and Myles MacBean (VP Online, the Walt Disney Co.) all came together to debate the findings from our Trust in...
Trust in the Entertainment Industry
OK, so this morning the Edelman London office is abuzz (is that a real word? Looks a bit odd). For the fourth year running we’re announcing the results of the Trust in the Entertainment Industry survey from Edelman’s Digital Entertainment Rights and Technology (DERT) team.
As you may or may not know, for the past decade Edelman has undertaken its global Trust Barometer survey, which...
Welcome to The Naked Pheasant
Hello.
This is the Naked Pheasant. An unusual title, we’d agree. There is a story behind it, but we’ll leave that for now. A bit of mystery is always fun, don’t you think?
This is the place where members of Edelman’s UK Technology team will be putting their thoughts and opinions; where they’ll be linking to things of interest and which provoke some thoughts; where...